Home - The Genesis Company

We Amplify Scale Integrate Develop Brands.

We represent brands in direct-to-consumer, Amazon, and physical retail channels.

Join the hundreds of brands winning in all channels.

With our proven model, we provide the path to growth. As your quarterback, coach, and guide, we are straightforward, honest, and realistic about scaling your brand and doing it the right way.

Providing the path to growth.

We are your strategic partner, coordinating growth strategy across all aspects of your business. Our goal is to maximize digital channels and increase your chances of appearing on retail shelves at major retailers like Target and Walmart. Backed by data science and proprietary technology, our team of industry experts will help you win.

Partnering with Business Solutions

We carefully select a Managing Partner to be your coach, quarterback, and guide. They will help you in every step on your journey.

Size and Segment Market

Using proprietary technology, GrowthIQ, we analyze if a brand’s market is sized and segmented correctly and develop a growth plan centered in performance marketing.

Investment and Channel Strategy

We work through financial modeling and develop a cohesive strategy by channel. We work with you to determine investment needed to achieve optimum results.

Shelf Space Optimization

Our team deploys in-market tactics and uses data science to report, review, and optimize, enabling you to scale quickly in each channel you sell.

We work with top retailers.

We provide the expertise to grow your business.

Retail Sales

With decades of selling into top retailers like Target and Walmart, we provide full-service sales and operations support.

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Digital Commerce

From Amazon to DTC and retailer’s online sales, we build comprehensive plans to win across digital channels.

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Brand Consulting

From product and channel strategy to product development, manufacturing, sourcing, logistics, and everything in between.

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Creative Studio

Marketing services to help enhance a brand to stand out on shelf, online, or through digital advertising.

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"I have worked with many rep groups over the years, and I have to say that the Toy'n around, a Genesis Company team is the most professional, organized, and dependable group I have had the pleasure of working with. They are truly awesome!"

"The Genesis Company has helped us every step of the way, giving us options and practical solutions that fit our business model and company goals. We've never felt pressured in any one way or another, rather have been properly coached so we can make the very best decisions for our company's growth plan."

"The Toy'n around, a Genesis Company team has been a tremendous asset to have in all areas, from customer service, sales, inventory management, assortment selection and the list goes on, however, of most value, it's their dedication to success! By far leaps and bounds ahead of anyone else!"

"The team really understands the Target business and what they are looking for."

"The team at Genesis was a critical launch partner, providing industry best insights and practices that helped us scale and ultimately get acquired by Jazwares, today a Berkshire Hathaway company."

"The Genesis Company's connections to buyers are unlike any other brokerage team I've ever worked with."

"We are very satisfied with Toy'n around, a Genesis Company's services, especially around Target's systems and logistics. Their communication and responsiveness have been excellent. I couldn't ask for a better team to work with!"

"The team is awesome to work with, helping us with everything from buyer contact to merchandising to pricing to digital sales, and so much more."

"Toy'n around, a Genesis Company provides support and suggestions with placement in different categories we would not have access to or thought of. Their thorough knowledge of how to work with Target and their understanding of how our brand fits within their ethos has provided so much value."

"Toy'n around, a Genesis Company has provided so much value in their expertise and guidance. Everything is beyond what we could expect."

"Toy’n around, a Genesis Company has consistently gone the extra mile to ensure Blip Toys’ brands are thoughtfully represented. Their expertise and individualized attention have proven invaluable."

Awards.

We are in this together.

Physical Retail

Over $4B in retail sales managed, helping hundreds of brands launch and grow in major retailers like Target and Walmart.

Amazon

63% average organic sales growth through product listing optimization and full-service Amazon management.

Direct-to-Consumer

Marketing automation, sales funnels, and content solutions to accelerate your growth online.

Digital Amplification

Proprietary technology to boost reviews, improve conversion, and capture real-time sentiment across every sales channel.

Content Creation

High-converting content solutions to maximize impact and brand visibility across all channels.

Consulting

Overnight executive team providing strategic guidance and support to unlock growth.

Featured in:

From idea to endcap.

When you win, we win. We guarantee it. Let us help you by booking a consultation today.

We Amplify Scale Integrate Develop Brands.

Join the hundreds of brands winning in all channels.

Providing the path to growth.

Partnering with Business Solutions

Size and Segment Market

Investment and Channel Strategy

Shelf Space Optimization

We work with top retailers.

We provide the expertise to grow your business.

Retail Sales

Digital Commerce

Brand Consulting

Creative Studio

Awards.